Reddit’s mascot comprises two major elements-a complete alien and lower case wordmark of its name. The First Official Reddit Mascot-2005 to 2017
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Later, a graphic artist added a professional touch to the mascot, and it becomes the official Reddit Logo.
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In 2005, Alexis Ohanian, the co-founder of Reddit, had a moment of inspiration in a boring marketing class at the University of Virginia to doodle the alien image that has become one of the most popular social networking trademarks.Īt home and using an old jail-broken PlayStation Portable 5.0 Console, he transferred the sketch from his notebook into a digital format. The mascot is an adorable alien named Snoo instead of S’new (meaning something new) and registered under the alias kn0thing. It’s also featured on the company’s promotional merchandise. Its brand ambassador, the celebrated alien, called Snoo, is used on all company’s products and the above the line marketing collaterals-internet, television, radio, and billboards. It’s now one of the preferred traffic powerhouses for entrepreneurs. With about 2.2 million subreddits worldwide (Reddit Metrics, 2020), Reddit is the fifth most visited social networking mobile app in the United States (Reddit, 2020) and the seventh globally. The Reddit logo, drafted from a boring marketing class in a notebook, witnessed about 1.5 billion visitors in September 2020, making it one of the most celebrated social brand ambassadors on earth. Its black lowercase wordmark also has an orange color on its letter-i. The mascot, which most people identified as an alien, has a white oval head, ears, antenna, and orange eyes and mouth. The current Reddit trademark is a genderless mascot nicknamed Snoo with the brand’s name boldly beside it in lowercase letters.
To try a monochromatic color scheme or show sincere solidarity to the “Black Lives Matter” campaign in the United States, Reddit Logo went neutral without its orange color. This is a look at the Reddit Logo and some history behind the business.
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